After mechanisation, the introduction of mineral fertiliser and the industrialisation of production processes, connectivity and data management are now set to unleash the next revolution in the history of farming: Smart Farming / Precision agriculture. It has now reached a point where it is not only possible to collect vast quantities of data but also to control different pieces of equipment or monitor individual animals, the Internet of Things. A growing number of farmers are starting to adopt digital technology and data-driven innovations.